Online Predator Awareness Campaign Book Design
This book was designed to run in tandem with the poster awareness campaign which was aimed at younger children and teenagers. This book was designed for adults who have children in the age catergory that are susceptible to attack online.
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The book contains the very stark statistics in a bold red san serif slab to really hit home the realities of the matter. The main body text then goes on to explain the tactics that these online predators use. The expressive text is employed to hit home these tactics in a strong manner. Acetate is utilised in several spreads to turn what seems to be an inocent statement into what these predators actually mean.
The whole design in colour and layout is designed to be dark and shocking as the topic deserves.
The final spread, however, lifts in colour and explains what the parents can do to protect their children when they are online.
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