Poster Campaign Highlighting The Dangers Of Online Predators
This project was designed as a poster campaign to be directed at younger teens and children from 10 to 15.
These children are extremely susceptible to being exposed to online predators due to the prevelance of the use of social media and online gaming by this age group.
The concept is to identify the three main areas that children are exposed to danger (smart phones, laptop / pc and online gaming) and to use their language with which they can associate with. Intermingled with this are much more dark comments, aimed at breaking into the child's trust.
The image of the online predator may be a common style however, mixed in amongst the happy images of young people on their phones, computers and consoles it works well to make younger people realise who they may be speaking with.
